Bear Brook Bakery
An extra sweet brand makeover.
Bear Brook Bakery is a luxury cake designer on the Maine Coast. Operating for eight years without so much as a logo, the company entrusted me to create a brand identity that matched the artistry of their culinary confections. I worked with Melissa, the owner of Bear Brook to determine her goals for her brand, her ideal client, and how her current brand was holding her back.
I created a complete brand identity and style guide and custom stationery and cake tasting cards for her clients. New copy was written to position her as the luxury confectionary she already is, and her photography was curated to create a seamless brand style across all platforms