A luxury textile designer gets a romantic refresh.
John Robshaw is a global furniture, textile, and bedding business that wanted to revamp his wholesale catalog for the year's upcoming trade shows. Working with Isocurve, I was on set for three days styling and art directing the product photography for the 2007's fall and 2008's spring wholesale catalog.
To echo the handmade beauty of the textiles in the catalog, I brought in vintage elements like aged tape, print-making blocks, and vintage photo borders which allowed floating photos to feel like they were pinned on the wall of John's studio. As part of the catalog makeover, I consulted with the client and helped transform their SKU system into a more manageable system for the company and their wholesale accounts.
Once the catalog was designed, I spent two days at the printer, Color checking each spread for color accuracy against fabric samples.
Flat lay photography styling in 2007 (before it was trendy). Retouching work I had to complete to meet a print deadline.
Consulting with the client, I transformed their SKU system across their bedding line, saving valuable catalog space and allowing products to have a bit of breathing room.